FOR IMMEDIATE RELEASE

SUCKERS FLY FISHING // March 18th, 2022

Trouts Fly Fishing Announces Rebrand

The White Sucker is the last great frontier in world of fishing for native fish in the Rocky Mountain West.

Denver, Colorado. Trouts Fly Fishing, Colorado's premier Fly Fishing Retailer and Orvis Endorsed Outfitter, announced today that it has completed a major rebranding to become Suckers Fly Fishing.

Since 1995, we've proudly served the angling community in the Front Range and beyond. It has always been our goal to assist in making our customers' days on the water the best that they can be. With our recent move to our new store on the banks of the Denver South Platte, we've become increasingly familiar with the only remaining native fish in the South Platte - the White Sucker and it's amazing potential as a gamefish. With that in mind, we're putting all our eggs in the basket of the Catostomus commersoni. Out with Trouts. In with Suckers.

“Presenting a fly to a rising trout is for the birds,” said Tucker Ladd. “Give us torpedo-shaped bottom feeders every day of the week.”

Visit SuckersFlyFishing.com to explore the new website, brand, and office.

Media Contact:

Ivan Orsic

Brand & Marketing Manager

ivan@suckersflyfishing.com

1-800-SUCKERS