We're gathering content and piecing together this year's issue of our annual publication, The Current 2020: A Journal. Needless to say, we're excited about the direction of the annual shop magazine and can't wait to share it with you as 2020 approaches. As a little teaser, we've decided to give you a preview of one of the new features for this year's issue.

"FUEL FOR YOUR FIRE"

In a nutshell, "Fuel For Your Fire" touches on what motivates us to get out on the water every chance we have. In this edition, we ask Trouts Frisco General Manager Zeke Hersh what serves as fuel for his fire to spend time on the water. Here's his answer.

Wild Places and Places of Wonder

For me fishing wild places or places of wonder, as I sometimes call them, has always been what fuels my fire. As a young angler, I would study maps for areas to fish that were not readily accessible. Then as a new guide in Florida, I would spend hours on Google Earth searching these places out and try to think outside the box. When the day comes and you find a deserted boat ramp, or faint trail and fish on the bite, it doesn’t get much better than that. These are also some of the reasons why I love to float fish. These places are harder to access and these fish may only be fished, for seconds if at all. And then I get to wonder, will there be a big brown on that bank today?

Stay tuned to the blog for more updates on the upcoming edition of The Current 2020: A Journal. Want to check out 2019's issue, click here.