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At Cheeky Fishing, we are obsessed with designing the highest-performing reels on the planet. That’s why we spent 18 months testing and developing the Cheeky Launch Series, a revolutionary line of lightweight, performance fly reels that will redefine your quiver. No other fly reel on the market boasts the Launch's incredible combination of arbor size, line capacity and lightweight. Top it off with Cheeky's award-winning Rev Carbon Drag System and you get unparalleled performance with a price tag that won’t break the bank.